At a series of press conferences on the theme of "Promoting High-quality Development" recently held by the State Council Information Office, Miao Muyang, Director of the Industrial Development Department of the Ministry of Culture and Tourism, said that the current cultural and tourism market is surging, consumer vitality continues to be released, and the cultural and tourism industry has become An important livelihood industry, an important happiness industry, and the Ministry of Culture and Tourism will soon introduce a series of measures to promote cultural and tourism consumption and promote industrial development.
one is the implementation of the new format to enhance the plan. We will speed up the development of new formats of cultural tourism such as online broadcasting, immersive experience, cruise yachts, saloon car camping, etc., promote characteristic modes such as "traveling with performances", "traveling with competitions" and "traveling with movies", and continue to create models such as "traveling to a city for a performance" and "my Altay traveling to Xinjiang with fire".
two is to implement the cultural tourism consumption promotion plan. Encourage all localities to launch cultural and tourism consumption measures to benefit the people, and carry out the National Day culture and tourism consumption month. With the theme of "celebrating the National Day and enjoying splendid mountains and rivers", organize all localities to hold more than 3600 activities of about 24000 events around magnificent mountains and rivers, history and culture, great powers and elegant demeanour of the times. All localities will issue 0.5 billion yuan of cultural and tourism consumption coupons and other consumption subsidies to carry out the theme promotion activities of "Tourism China's Better Life, the benefits of convenience and joy to the general public side.
three is to promote the digitization of the cultural and tourism industry. Building a number of cultural and tourism science and technology innovation platforms, promoting the transformation and application of 5g, AR/VR, artificial intelligence and other scientific and technological achievements in the cultural and tourism industry, many friends have certainly experienced, such as Shanghai's "Faded Pharaoh", "Wind Up Luoyang", Henan's "Return to Jurassic", creating more new scenes of digital experience such as intelligent tourism and immersive experience.
four is to carry out equipment renewal work in the field of culture and tourism. For many years of use, backward performance, lack of security of cultural and tourism equipment using ultra-long-term special bonds to upgrade, update a number of high security, strong stability, good experience of sightseeing vehicles, cable cars, amusement facilities, performing arts equipment, smart cultural and tourism equipment.
five is the implementation of national tourism scenic road project. We will study and launch a number of tourist scenic routes with distinctive cultural characteristics and good supporting services, and further improve tourism infrastructure.
six is to run a good rural creative life season. Innovative activities such as country concerts, art carnivals and creative fairs have been carried out to provide more choices for everyone to experience the local customs. For example, the Bailu Sino-French Classical Music Art Season currently being held in Pengzhou, Chengdu, Sichuan has attracted a large number of music-loving friends.
7 is to launch a number of innovative tourism trains. In cooperation with the National Railway Group, on the basis of the 1430 special tourist trains that have been opened this year, we will continue to promote the opening of 330 new special tourist trains, including the familiar "Panda Special Train" and "Hulunbuir". And other special tourist trains.
eight is to optimize the transit visa-free policy. In conjunction with relevant departments, we will continue to optimize visa and customs clearance policies, steadily expand the scope of visa-free countries, optimize transit visa-free policies, improve the level of service facilitation for inbound tourism, and promote the high-quality development of inbound tourism.